Tuohy Sports
expansion continues
SANDWICH, Mass. (October 21, 2005) – Tuohy
Sports & Entertainment (TSE) has expanded its target area once again by
delivering its cross marketing philosophy to the Boston Frenzy, a member of
the American Basketball Association (ABA) playing home games this upcoming
season at high school gymnasiums across southeastern Massachusetts.
“Tuohy Sports & Entertainment has increased
its visibility by expanding our services to professional basketball, which
strengthens our portfolio that features successfully marketed golf and pro
boxing shows among many other sporting and entertainment events,” TSE
president Hank Tuohy said regarding his Cape Cod-based sports marketing
company. “The relationships I’ve developed in sports over the years has
allowed us to grow exponentially. Our message is to promote the positive and
for everybody participating in, or attending our promotions, to enjoy a
wonderful experience, as well as give back to communities by promoting
fundraisers. High school gyms hosting Frenzy games this season, for example,
will receive a share of the gate receipts.”
The fan-friendly ABA is the fastest growing
professional sports league in the United States with nearly 50 teams and
another dozen clubs joining next season. Each of the nine divisions is named
in honor of stars from the original ABA. The Frenzy is a member of the Roger
Brown Division along with the Harlem Strong Dogs, Montreal Matrix, Newark
Express and Strong Island Sound.
“Hank’s experience marketing sporting events
and his knowledge of local communities make this partnership so
attractive,” Boston Frenzy vice president of business operations Patrick
Savage explained. “Our program was designed to give local players exposure
to possibly make it to the next level. That benefited the players and this
year playing games throughout Cape Cod and southeastern Massachusetts will
also benefit local communities. My brother (Boston Frenzy president Dan) and
I are from The Cape, Bourne. Schools in these areas have been the most
receptive to our scheduling, by far, and everybody is excited about games
being played at these difference sites. It’s an easy fundraiser for high
school athletic programs at high school and people who go to our games are
going to see good, exciting basketball and have a good time.”
The Frenzy’s first home series of the 2005-2006
ABA season is Friday and Saturday, November 25 & 26. Visit www.bostonfrenzy.com for additional
information.
