SANDWICH, Mass. - Old Colony Sports, founded in 1995 as a sports event marketing company based in Sandwich (MA), has changed its name to Tuohy Sports & Entertainment (TSE) and expanded its market from New England to across the United States.

The company's philosophy continues to specialize in delivering cross marketing in order to maximize promotional results for local, regional and national sporting events.  

"We've increased our visibility in sports like golf, boxing, kick boxing, mixed martial arts and soccer through our cross-marketing philosophy for corporate events," TSE founder Hank Tuohy explained. "Our business has evolved to a national scope with plans for at least 20 celebrity golf fundraisers and at least three professional boxing shows in 2004. The friendships and associations I've developed over the years in professional baseball, football, hockey, basketball and boxing has allowed us to grow into a national leader in sports marketing. Our celebrity golf tournament promotions have helped raised hundreds of thousands of dollars for many charities. 

"I've gone back to my roots, so to speak, in soccer. I was the director of marketing for the Tampa Bay Sun Bowl and the Tampa Bay Rowdies for several years. I also worked with the MLS to bring professional soccer to Tampa Bay. Our newest client is the New England Soccer School in Amesbury. We're going to do what we do best: Raise awareness of events and promotions through sponsorships and advertisements to generate foot traffic. I'm very excited to be working in soccer again. I'm proud to be associated with the New England Soccer School and its owner, Ted Dipple. It's going to be fun watching kids learn how to play first-rate soccer there. This a great opportunity."

Old Colony Sports was, in reality, Hank Tuohy and the change in his company's name coincided with its expansion. "Friends have been advising me to use my name because I'm well known thanks to exposure from our successful promotions," Hank noted. "This was the perfect time for that change. Our company message is the same and that's always to promote the positive. We want everybody participating in or attending our promotions to leave talking about what a wonderful experience they had."

"Hank has a lot of good contacts and experience," Dipple remarked. "He's a do-er as opposed to a say-er. Hank also has a high level of energy that's needed in this business. We're banking on him and his company to help market the New England Soccer School."

Tuohy plans to combine his love of golf and professional boxing in resort areas like Myrtle Beach (SC) and Cape Cod (Hyannis, MA) next year. "We're going to continue promoting our 'Battle Zone' boxing series and add celebrity golf fundraisers the day before the boxing shows. We've scheduled the first in March at Myrtle Beach, July 9 at the Cape Cod Melody Tent in Hyannis, and hopefully in October at a Boston venue.'

For more information about Tuohy Sports & Entertainment call 888.334.4265/508.477.5355 or visit the TSE Web site at www.tuohysports.com.